Every advert filters. The question is whether it is filtering on the things you meant. Paste yours and see what is putting people off, what it forgets to tell them, and which wording is worth a second look.
- Your advert is never stored. It is read once to produce the result and gone when that request ends.
- No account, no card. The score and the biggest fix are free.
- UK and US. The legal checks differ, so we ask which rather than guessing.
Reading your advert…
iThat is one finding. It is specific, and it came from the advert you pasted.
your own advert
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it came from
Listed rather than hidden, because a check that vanished quietly would read as one you passed.
WHAT THE CHECK READS, AND WHAT A BAD ADVERT ACTUALLY COSTS.
WHAT IT MEANS
- A bad advert does not get fewer applications.It gets different ones.The people who apply to anything still applyRead more →
- Fixing the advert is the easy half. Filling the role is the other one.A better advert brings you better applicantsRead more →
- The questions recruiters send us about this page.Read more →
A bad advert does not get fewer applications.
It gets different ones.
The people who apply to anything still apply. The people with options read three adverts, and yours is competing with the other two on things that have nothing to do with the job.
No salary is a filter you did not choose
“Competitive” is the most common thing an advert says and among the least useful. The people who skip a posting without a figure are the ones who can afford to — which is the group you were competing hardest for.
Ten essentials is not a high bar
It is a confidence test. A long must-have list does not filter for ability; it filters for people willing to apply while meeting most of it, and that is a different group from the best candidates.
Some wording carries more than you meant
“Young and energetic”, “native English speaker”, “must be physically fit”. Almost nobody means these the way they read, and all three sit next to real employment law — in the UK and the US both.
Fixing the advert is the easy half. Filling the role is the other one.
A better advert brings you better applicants. ATS Engine is what happens after that — and what happens to the four hundred candidates already on your desk who nobody has looked at since March.
It scores your existing pool against the posting
Paste the advert into ATS Engine and it ranks the candidates you already have against it — who meets the requirements, who is close, and who you have forgotten you placed two years ago. Most agencies fill from the desk before the advert ever runs.
It keeps the compliance file straight
Right to work, DBS, registrations, expiry dates — per sector, and per country if you place in both. The documents chase themselves, and you find out before the assignment rather than after it.
Write it once. Fill it faster.
Fourteen days free — the whole product, not a cut-down version of it. No card to start and nothing to cancel. On day fifteen the account becomes Free and everything you built stays in it.
The questions recruiters send us about this page.
Do you keep the advert I paste?
No. The text is read once to produce your result and is gone when that request ends — it is never written to our storage. Your results are held for thirty minutes so you can come back to them on this page, and they quote lines from your advert back at you, so they are your data too. After thirty minutes they are gone as well.
Is this legal advice?
No, and it is important that it is not. Some findings sit next to real employment law — the Equality Act here, the ADA and ADEA in the United States — and where they do we name the regime and say it is worth a look. We never tell you an advert is unlawful, because we have not seen the role, the context, or any justification you may have, and any of those can change the answer. Treat it as a prompt to ask someone who has.
Why do you need to know the country?
Because the checks genuinely differ and guessing would be worse than not running them. Pay transparency in job postings is required in a number of US states and in none of the UK; pre-offer health questions are restricted under different regimes on each side. Telling a British recruiter to check their state law, or an American one about the Equality Act, would be the kind of wrong that costs us your trust in one line.
Do you rewrite the advert for me?
No. This page tells you what to change and why, in your own advert’s words. Writing is what ATS Engine does for subscribers, alongside the part that actually matters — matching the posting against the candidates you already have.
A bad advert does not get fewer applications. It gets the wrong ones.
Fourteen days of the whole desk, no card. Search who you already have before you pay for another advert.