Cookies and tracking
Our own analytics sets no cookies. Advertising does, and in the UK it is off until you say otherwise. Here is the whole list.
Last updated: 16 September 2026
The short version
Our own analytics sets no cookies at all. Advertising measurement does, and in the UK and the EEA it is switched off until you agree. If you have not clicked Accept on the banner, no advertising cookie has been set on your browser.
What we use without asking
Two small pieces of information are stored by your browser so the site can work and so we can tell a returning visitor from a new one. Neither is a cookie, neither is sent to anyone else, and neither is linked to your identity.
| What | Where | What it is | How long |
|---|---|---|---|
| Session identifier | sessionStorage | A random value identifying this visit, so pages viewed in one sitting group together | Until you close the tab |
| Visitor identifier | localStorage | A random value your browser generated about itself, so a second visit is not counted as a first. Not derived from your IP and not linked to any account | Until you clear site data |
| Your cookie choice | localStorage | Whether you accepted or declined, so we stop asking | One year |
Alongside this we record, on our own servers, the page you landed on, the site that referred you, your IP address and the country and city it resolves to, your browser, and how long the page was actually visible. The IP and other identifying details are anonymised after 90 days and the whole record is deleted after 400. This never leaves our systems — it is read only by our own internal monitoring panel.
Nothing in our analytics reads form fields, keystrokes or anything you type.
What we only use if you agree
Three advertising services measure whether an advert actually led to someone signing up. Each of them sets cookies in your browser.
| Service | What it does | Set before you consent? |
|---|---|---|
| Google Ads | Tells us which advert produced a visit or a subscription | No — storage is denied by default in the UK and the EEA |
| LinkedIn Insight Tag | The same, for LinkedIn campaigns | No — the tag does not load at all until you accept |
| Meta Pixel | The same, for Facebook and Instagram campaigns | No — the pixel does not load at all until you accept |
The Google tag works differently from the other two. It loads either way, but with advertising storage denied, which means it can report that a conversion happened without storing anything in your browser. The LinkedIn and Meta tags have no such mode: they either run and set cookies or they do not run. So we do not load them at all until you have said yes.
Declining costs us measurement accuracy. It does not cost you anything, and nothing on this site stops working.
Changing your mind
Clearing this site’s data in your browser removes your recorded choice, and the banner will ask again on your next visit. Declining then is enough — tags that were loaded on a previous visit are not loaded again.
You can also block or delete cookies in your browser settings, which every major browser supports, and use the Do Not Track or Global Privacy Control settings if your browser offers them.
Why the banner is worded the way it is
A consent banner that appears after the advertising tag has already set its cookie is decoration. Ours is not: the defaults that deny advertising storage in the UK and the EEA run in the page head, before the advertising tag loads, and they hold even if the banner script fails entirely. The banner records your answer; it is not the thing protecting you.
What we hold and why, across the whole product rather than just this site, is in the privacy policy. How to get any of it removed is on the deleting your data page.
Getting in touch about your data
Subject access requests, corrections, deletions, objections, or any question at all about what we hold: privacy@dennisnowland.uk. A person reads it — there is no ticket queue and no form to fill in.
By post: DennisNowland Ltd, 145 Glamis Road, Kirkcaldy, Fife, KY2 6LP, Scotland. Registered in Scotland, company number SC885995.
We answer within one month. If you would rather complain to the regulator than to us, the Information Commissioner’s Office is at ico.org.uk or 0303 123 1113, and you do not have to come to us first.
The free checkers set nothing at all.
No account, no sign-up, and what you paste is read once and gone.